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5 Components of a Social Media Strategy for Authors
As an author, you are playing on home turf when you are writing a book. However, when it comes to being active on social media, it can be a whole different ballgame. If you are one of those who can...
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3 Steps to Building an Effective Social Media Automation Strategy
Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that...
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How Small Businesses Can Navigate the Online Marketing Maze
One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online...
View Article5 Simple Social Media Management Hacks
Imagine if you could just wave a magic wand and have awesome content posted on your 5-odd social accounts; wave it again and get 1000-odd shares. But there’s little chance of that happening, unless of...
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Is It the Beginning of the End for Google+?
The Internet’s biggest search engine first announced its very own social networking platform back in 2011. Only four years after, Google+ seems to be making its way to the Graveyard… or maybe not....
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10 Unique Ways to Save Time on Social Media Management
Social media never sleeps. And that makes social media management a particularly challenging task. Keeping up with the incessant activity on social media can be a painstakingly time-consuming process....
View Article7 Actionable Tips Based on Real-world Content Marketing Success Stories
With the amount of content that floods the Internet, marketers need to constantly find new and innovative ways to reach out to their audience. Here are seven tips based on effective content marketing...
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Social Media Automation: 7 Reasons Why It’s a Must Have in Your Social Media...
A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of...
View ArticleTop 3 Tips on Social Media Marketing Strategy for eCommerce Businesses (with...
According to an infographic published on Adweek, 74 percent of consumers said a business’ social media posts influence their purchase decision. And 47 percent of them said Facebook was their top social...
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Experts Share Tips on Growth Hacking With Social Media
Expert Panel: Neil Patel, Erik Qualman & Tara Hunt In this section of the Expert Interview Series, we take a look at the impact social media can have on your growth hacking efforts. Growth hacking...
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How to Manage Multiple Social Media Accounts Without Losing your Mind
Social media management can take a toll on you at times. Imagine having to log in to each one of your accounts to create posts, publish content, engage with followers and follow up on social media...
View ArticleAI is Coming – Be Prepared, Not Afraid
TL;DR: AI is coming. We’ve been hearing this claim for many years now. But you know what, this time it really is coming. And you need not be afraid. Just be prepared. Artificial Intelligence, or AI,...
View ArticleHow to Reach Out to Your Customers on Social Media for Thanksgiving
You may not be able to whip up a fancy Monica Geller-style Thanksgiving dinner every year (who doesn’t like a reference to Friends) complete with napkins folded in the shape of swans, cranberry sauce,...
View ArticleTop 10 Tips on Social Media Content Management for eCommerce Businesses
With the growing need for businesses to have a strong presence on social media, rigorous social media and content marketing strategies are being deployed in almost every business. And eCommerce is no...
View ArticleHow to Promote Your Business this Christmas – 10 Great Tips for Social Media...
‘Tis the season to be jolly. Fa la la la la, la la la la. Admit it, you couldn’t help humming that tune in your head! The festive season is here, and with it come loads of opportunities to reach out to...
View ArticleSocial Media Marketing Trends That You Will See in 2016
Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you...
View ArticleExperts Share Their Tips on Leveraging Influencers For Social Media Marketing
Expert Panel: Kristi Hines, Ron Sela, & Shonali Burke This time in our Expert Interview Series, we’re focusing on one of the more elusive tactics of social media marketing – influencer marketing....
View Article8 Actionable Tips to Encourage Employee Advocacy through Social Media
According to a recent report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that...
View ArticleSuccess Stories and Key Lessons in Employee Advocacy through Social Media
Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the...
View Article3 Awesome Image Tools to Create Graphics for Twitter and Facebook (They’re...
In the recent past, a lot has been said about the importance of sharing visual content on social media. If you’re a social media marketing professional who keeps up with industry trends, you’ve already...
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